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After spending over 20 years working across Europe and Africa, I’ve had the privilege of leading, advising, and supporting transformational projects in industries as diverse as energy, telecommunications, financial services, professional services, manufacturing, and retail. From boardrooms to project sites, I’ve witnessed firsthand the incredible ambition and drive that organizations bring to their strategic initiatives.

A career highlight that exemplifies this was leading a major digital transformation project that earned a Gold at the 2019 SAP Quality Awards and a Bronze at the 2019 SAP EMEA Quality Awards, recognized for innovation, execution, and measurable business impact.

Over the years, I’ve seen something consistent across sectors, sizes, and geographies: Strategic initiatives often fail not because of poor intentions or lack of funding, but due to weak alignment, unclear objectives, fragmented leadership, and limited foresight. In too many cases, goals are vague, decisions are delayed, oversight is reactive, and risks are misunderstood until it’s too late. This challenge is amplified when it comes to AI adoption, where buzzwords often overshadow business value, and initiatives stall before impact is realised.

That core insight and a deep belief in turning complexity into clarity, is what led me to found The Project Port. Now, specializing in AI strategy and digital transformation, I help businesses prepare for the future with clarity, confidence, and a results-driven mindset.

Welcome to The Project Port, where strategy meets execution, and your vision for intelligent transformation becomes reality.

Amelo
Founder & AI Strategy Consultant
The Project Port